Let Them Consume Cookies! Michel et Augustin Produces Community and Bonding Possibilities Around Kooky Confections

The brief type: When Marie Antoinette said, « permit them to eat meal, » it might have now been because she was actually hogging all the Michel et Augustin snacks for herself. Childhood friends Michel and Augustin met in middle school, and, whenever they found their sex 9-to-5 tasks as unfulfilling, they started a cookie business with a foundation in French pastry. Quickly forward 13 decades, and also the two buddies have actually offices in France and ny and are seducing globally with their snacks, pastries, yogurts, mousses, along with other desserts made with quick, pronounceable components. The duo in addition shows aspiring bakers that perfecting the ability of French pastry is attainable through their recipe books and interactive open residence classes. Michel and Augustin’s fantasy is straightforward: to make the globe look and get together over a shared love of candies.


The story of Michel et Augustin began merely sufficient. Two kids started palling around in secondary school and became good friends. But, as with many teenage relationships, both parted means after graduation to follow along with their paths.

Michel found himself doing work in financing in New York, and Augustin was actually employed in advertising and marketing for Air France. But both eventually became disillusioned aided by the 9-to-5 grind on the business world. They reconnected and also the duo devised a wild want to learn all 1,263 bakeries in France and develop the basics of the number one confectioneries the nation was required to supply. They composed a book about this — their first cooperation!

After finishing their journey, in 2004, Michel and Augustin aproned-up and place on an innovative new adventure: cooking in Augustin’s cooking area. Their unique mission was to develop a type of snacks and various other desserts fashioned with 100% natural ingredients and really love. And, after tirelessly evaluating and tasting a lot more than 300 quality recipes, their unique first mixture came to be: the little round butter cookie. Michel et Augustin was created!

The two discovered rapid achievements, plus they always innovate a lot more tasty productions, eg a decadent yogurt in a bottle, which had been discovered just once Michel and Augustin realized their own prized cow could generate above butter. They market their products or services because of the signature « kookiness » in addition to pleasure they infuse into their delicious goodies.

Dispersing a fascination with French Pastry across World

Michel et Augustin is all about more than simply creating a tasty cookie. The organization is bent on attracting from France’s wealthy culinary record to generate masterful desserts.

« It isn’t really practically cookies — it’s about a passion for French pastry, » said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. « almost anything we make is related to French pastry practices. We now have a really strong commitment with pastry making as a business. »

But Lily told you an affinity for and expertise of French pastry is not only kepted when it comes down to item designers (they call them the « recipe staff ») at Michel et Augustin. A portion of the organization’s kooky culture is actually discussing the passion and knowledge of pastry generating very every member of the team, in France and Brooklyn, can teach becoming a French pastry cook and do the nationwide test (usually a « C.A.P. »). In this way, everybody is able to be involved in innovating brand new recipes and speak knowledgeably with followers, clients, and consumers.

« once weekly in France and once monthly in nyc, the Banana Farm (« office ») becomes a pastry course where our company is going through a timeless curriculum of French pastry and education for any official certification, » she mentioned. « no matter if you’re a web site creator or even in sales — the chance is encouraged for every. »

Though Michel et Augustin provides a very expansive line in France, the company sticks towards the same basics and maxims of creation for many products.

« The thing our products have in common is an actual awareness of flavor in order to the components, » Lily stated. « We focus on the quality and simpleness with the materials, and attempt to keep consitently the element record as pronounceable as you are able to. »

This results not only in a tasty decadence, but a delicacy it is possible to feel good about eating together with your special someone.

An accumulation Treats Perfect for Sharing With Your Sweetheart

There’s just anything about discussing sweets that starts your day correct or stops an excellent go out. And Michel et Augustin’s projects had been intended for just these occasions.

« its an instant of indulgence at the conclusion of a night out together, » Lily mentioned. « It is delicious making with thoroughly clean components, which helps make the time much better. It feels good to engage. »

With so many worthwhile treats to select from, there isn’t any want to pick only one. While there are lots of even more possibilities in France — from chocolate mousse to decadent yogurts and, without a doubt, unique cookies — there are lots of options available in america nicely.

Lily was actually fast to advise the most perfect snacks supply to or enjoy with that someone special.

« the best-selling cookie is our 4-Cookie Squares, » she mentioned. « They are like small square tarts, appear in three tastes, and that can end up being very easily provided. We also have Cookie Buttons, which are hazelnut candy chip cookies with hazelnut ganache internally. They are available in bags of two — one for my situation, one for you! »

For couples whom enjoy their day routine collectively, Lily told united states Puff Palmiers tend to be an attractive a.m. alternative.

« These are generally puff pastry and taste like Elephant Ears, » she mentioned. « they are super light and flaky and just the thing for sharing more than breakfast with coffee or at beverage time. »

Whether your honey are chocoholics or appreciate the fine butteriness of caramel (or all things in between), Michel et Augustin has actually a deserving treat for discussing (or sneaking off with on your own clandestine cookie affair).

Join up within Banana Farm

Michel et Augustin’s viewpoint is that the happiness of candies is within the sharing. So that it should be no surprise community involvement is a sizable area of the organizations company purpose. Most people are welcomed to eliminate in and chat (and style cookies) at their unique Banana facilities (practices) in Paris, Lyon, or Brooklyn.

This attitude began in the very beginning with the business and is element of its center. And Lily mentioned this approach is actually exemplified inside businesses open houses.

« immediately, Michel and Augustin opened the doorways of these apartment to neighbors, pals, customers, and passersby, for folks to provide all of them opinions, to taste cookies, to flavor brand new meals these were evaluating, in order to go out together with them and mention what they were undertaking, » she stated. « It is something that’s vital to you today. »

Open residence at Banana Farm happens from the first Thursday of each month in France and nyc. Lily informed us these activities provide a means your business giving back into town by training them concerning record and strategies of French pastry.

« We invite everyone else, family members, buddies, clients, and customers ahead show quality recipes, » she said. « We would style tests, focus teams, and perform video games. It is a proper area occasion. »

It’s not only enjoyable and tummy-pleasing to go to, however if you lack a cookie companion, consider all of those other treat aficionados you can fulfill at the Banana Farm. In the end, if someone else likes Michel et Augustin addresses, you realize they usually have good taste, and you’ll have something to connect over.

Michel et Augustin: Committed to Random Acts of Kookiness

In true Michel and Augustin kind, the duo began a Random Acts of Kookiness effort to encourage and excite the public. From a tribute to Michael Jackson towards cookie square event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they do. You will find exactly why their unique snacks are very addicting — they are made out of 100% natural ingredients and good vibes.

Up subsequent for the business is actually an innovative new cookbook whose goal is to simply help all of us audience among others overcome the intimidation related to French pastry.

« we are making a French pastry cookbook when it comes to me, and it’s really about enjoying these extremely tough dishes, » Lily mentioned. « We’re breaking it down and stating it can be done. When we can, anybody can, and now we’re revealing our very own development. »

Michel et Augustin normally looking to release the popular candy mousse in the US.

« our very own fantasy in regards to our chocolate mousse should seduce America’s tastebuds. »

And, after tasting their cookies as well as other treats, the united states is actually undoubtedly set for an extended romance with this mousse.